The Rule

Nulya

Pure shapes floating in white space, tilted as if weightless. No objects, no horizon, nothing to stand on. A few big planes and a swarm of thin bars, all strung along one diagonal.

NULYA

EXHIBITION 0,10
Mouse over the void to shift the magnetic axis

EXPO

DEC 1915PETROGRAD

Brand Guidelines

Typography is anchored heavily to the very bottom or top left margins, leaving massive tracts of pure white space (the "void"). The shapes must never create recognizable representations of physical objects (houses, people, etc). There is no gravity; things float.

ALEXANDER MITCHELL

DESIGNERLONDON

What breaks it

Creating "gravity" destroys Suprematism. By adding a ground floor (a horizon line), assembling the shapes into a physical object (a house), and placing a cast shadow underneath it, the feeling of infinite, weightless spatial tension is completely lost. It ceases to be Suprematist and becomes a simple architectural illustration.