The Rule

Arrowline

Everything is shaped by the wind: rounded noses, speed lines trailing behind, and chrome that catches a long horizon.

ARROWLINE

THE MODERN WAY

CHICAGO A. MITCHELL DESIGN
Hover canvas to shift chrome horizon
MODEL X

Brand Guidelines

Right angles are prohibited. Forward momentum is implied by teardrop aerodynamics and horizontal red speed lines traversing behind objects. Metallic surfaces must reflect a stylized horizon line (chrome gradient), suggesting an infinite, open road ahead.

LONDON +44 77

Alexander
Mitchell

Aero-Design

What breaks it

A static, boxy, rectangular block completely stops the eye. Without rounded "noses" or trailing speed lines, there is no aerodynamic drag. Without the chrome reflection, there is no horizon. The Streamline Moderne aesthetic is entirely dependent on the illusion of blistering forward velocity.

STATIC