Surge
City summer festival · London 2012
System
The Surge identity is based on the concept of high-frequency energy. By fragmenting the image into shards, it simulates a visual 'glitch' or high-speed motion, perfectly suited for the electric atmosphere of urban festivals.
What breaks it: A single, unbroken focal point or a smooth, continuous gradient. The power of the style comes from the jagged transition between shards.
Applications: Jewelry branding, avant-garde fashion, and glass-work portfolios.