A fixed top band for the series and title, a free field below for the image. The grid carries the brand so the art can vary.
Heron Crime
3/6
The
Narrowing
Circle
Brand Guidelines
The brand lives entirely in the grid geometry and the top color band. By rigorously enforcing the top 30%, you guarantee recognition on a bookshelf. This buys you total creative freedom in the lower 70% to use any illustrative or photographic style you want.
Heron Books
Alex
Mitchell
Art Director
An illustration that bleeds all the way to the top of the cover, completely obliterating the green band, with the title text randomly overlaid on top of the art. Without the rigid, protected top band, the grid system—and the brand identity—collapses entirely.