The poem is its own layout. Words are placed, repeated and spaced so the shape on the page carries the meaning.
são paulo poesia concreta
Brand Guidelines
Visual syntax replaces traditional grammar. Use strict grids and extreme repetition to turn lowercase sans-serif text into architectural forms. Do not use illustrations; the shape of the type *is* the illustration.
A traditional, rhyming poem set in flowing cursive handwriting, centered nicely on a page. This destroys the Concrete Poetry aesthetic, which demands that the visual spatial arrangement replaces traditional syntax, rather than just decorating it.