The Rule

Holub

Cut paper, one eye, one bird and a hand-written title: the poster hints at the film’s mood instead of showing its stars.

Barrandov · 1965

Ján Kadár Elmar Klos

Click poster to animate the bird · Edit title below

HOLUB

Barrandov
1965
Kadár & Klos

Brand Guidelines

The poster is a metaphor, not a synopsis. Use one dominant symbol. Hand-letter everything. Cut paper, not pixels — use displacement filters to simulate ragged torn edges. Never photograph the cast.

Alex
Mitchell

Art Director

What breaks it

A full-bleed colour photograph of the actors' faces, with the film title set in clean uppercase sans-serif at the bottom. This violates every principle: literal depiction instead of poetic metaphor, and typeset instead of hand-lettered.

THE FILM 1965
Literal · Typeset · Wrong