Every line in a different face, every line set to the full measure, and not a pica of the sheet left empty. Black ink, one line in red, rules between the acts.
Brand Guidelines
Typography is treated as physical blocks of wood. There is no concept of tracking to fill space; instead, the physical size of the font scales up until the block hits both margins. A single red line draws the eye to the most critical information.
If you leave comfortable white space, the Victorian tension evaporates. If you use a single, modern sans-serif typeface, the texture is lost. The aesthetic relies entirely on the claustrophobia of clashing letterforms jammed into an inflexible bounding box.
Grand Exhibition of Beasts
Tonight at eight o'clock.