A painted woman sells the brand for a whole year. Rubbed charcoal and watercolour give her soft, lit skin, the product sits small at her side, and the months run round the frame.
茉莉
MOLIBEAUTY SOAP
1932
茉莉
MOLICIGARETTES
Brand Guidelines
The product is never the focus; the glamor is. Typography must respect the frame, combining elegant vertical Chinese serif characters with Art Deco western fonts (Poiret One). Backgrounds must utilize soft, rubbed watercolour gradients (radial washes), never flat modern colors.
米切尔
A. MITCHELL
LONDON
+44 770
A giant, flat vector rendering of a product screaming for attention completely ruins the Yuefenpai aesthetic. The Shanghai calendar posters were successful precisely because they sold aspiration, elegance, and beauty first. The watercolor/charcoal technique is essential to provide the softness required by the aesthetic.