Three flat inks and one message, said in four languages.
Cine móvil La Habana 1967
ROLLO
Cine para todos Cinema for all Cinéma pour tous السينما للجميع
ROLLO
35mm · La Habana
Brand Guidelines
Maximum three flat inks. No gradients, no photography, no blends. The constraint of silkscreen is the discipline. Every colour must earn its place — remove one ink and the composition must still work.
ALEX
MITCHELL
Art DirectorNueva York
A CMYK full-colour gradient photograph of a film scene as the background — exactly what the silkscreen method was a reaction against. Unlimited colour destroys the urgency, directness, and political clarity of the three-ink rule.
Film Title